Thursday, September 16, 2021

Expert View: Turns out, brands really do matter in higher education

Sina Etseky, an economist at the Farmer School of Business at Miami University in Oxford, Ohio, spoke with The Business Journals’ Hilary Burns about a new study that shows a placebo effect of improved academic performance when courses are associated with strong brands.

from Bizjournals.com Feed (2019-07-18 12:47:42) https://www.bizjournals.com/atlanta/news/2021/09/16/higher-education-branding-sina-etesky.html?ana=brss_609
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