Thousands of college athletes will soon be able to capitalize off their personal brands — a concept that’s commonplace in professional sports but has been prohibited at the collegiate level. The trouble is, there is no national framework or legislation in place to help student-athletes and their universities navigate a new frontier for collegiate athletics, creating tension and concerns throughout the college sports ecosystem.
from Bizjournals.com Feed (2019-07-18 12:47:42) https://www.bizjournals.com/atlanta/news/2021/06/28/college-sports-enter-new-era-of-chaos-state-laws.html?ana=brss_609
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