Tuesday, May 19, 2020

Truist, with $125M invested in branding, not backing down in trademark battle

Truist Financial Corp. said it has invested millions of dollars in its new brand as the trademark lawsuit with Truliant Federal Credit Union continues.

from Bizjournals.com Feed (2019-07-18 12:47:42) https://www.bizjournals.com/atlanta/news/2020/05/19/truist-details-brand-commitment-in-ongoing-trulian.html?ana=brss_609
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